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BACARDÍ, Boi-1da and NAHMIAS Launch Music Merch for the Tech Generation to Amplify Rising Artists with New Wearable Album Capsule Collection

Now available for pre-order exclusively at NAHMIAS.com/MLM, the four-piece, gender-neutral capsule collection made its global runway debut today at NAHMIAS’s Spring/Summer 2023 show at Paris Men’s Fashion Weekwhere the runway-ready looks, along with a “codes out, phones out” policy, gave attendees a chance to scan the tech-chic getups during the show. Like all NAHMIAS apparel, founder and fashion designer, Doni Nahmias, designed the innovative collection featuring his signature swagger, characterized by a high-grade, yet informal mix of sport and West Coast influences. From hats, tees and hoodies, to sweatshirts and jackets, each capsule piece dons a signature NAHMIAS fit with a BACARDÍ-inspired, caribbean flair, plus QR harmoniously codesly integrated into the ready-to-wear designs.

“It has been a pleasure collaborating with a heritage brand like BACARDÍ that is so dedicated to elevating others in the music industry, along with Boi-1da, a longtime friend of mine,” said NAHMIAS founder and fashion designer, Doni Nahmias. “As an up-and-comer in my own industry, I was thrilled to be part of the latest iteration of Music Liberates Music and had a lot of fun combining my signature aesthetic with the tropical vibes of BACARDÍ to bring this collection and QR tech component to life.”

Not only will the rising artists benefit from having their music streamed, but 100% of net profits from the sale of the collection will also directly benefit the roster of rising talent. This iteration of Music Liberates Music introduces a unique, fashion-forward disruptive distribution and revenue model that turns music fans into a walking promoter and wearable album for participating up-and-coming artists.

“I’ve been looking forward to this next iteration of Music Liberates Music and how we can bring more attention to rising artists that are the future of music in an unexpected way, with some help from my friend Doni and BACARDÍ,” said GRAMMY- winning producer, Boi-1da. “This next class of Music Liberates Music artists have raw talent and passion, which I’ve seen first-hand in helping them to produce new tracks exclusive to the NAHMIAS drop. As someone who has been in the business of music-making for a long time, I’m excited for them to not only grow as artists, but to get the exposure they deserve.”

With an ear for talent, passion and potential, Boi-1da played an integral role in sourcing the artists for the latest iteration of Music Liberates Music, and is working alongside each to co-produce brand new tracks that will be discoverable along with some of the artist’s existing catalog on Spotify come mid-July. Participating global artists in the program include Rick Wilsonhail from Chicago, Ill. whose funk and disco-infused take on rap bellows with robust percussion and buoyant vocal flair. Additionally, Londoner and master of musical melding, BenjiFlow, who is an up-and-comer in the MC-driven realm of the UK’s music scene, and wields a rhythmic intermingling of R&B and West African-flavored pop with Brazilian samba and Afro-Cuban influence. And last but not least, Berlin-based singer, songwriter and composer, K.ZIAwhose fusion of R&B, Soul and Pop genres exudes groovy Afro-urban riffs and harmonic vocals that whisk listeners into her universe, to round out the next class of Music Liberates Music rising artists.

“This is the fourth time we’re bringing Music Liberates Music back to the fans, but this time, we’re expanding on a global scale with the most innovative iteration of the program yet,” said Laila Mignoni, Global Head of Brand Marketing Communications for BACARDÍ. “Not only does this year’s program help rising artists expand the scope of their fanbase, but it marks a first for BACARDÍ in collaborating with a talented fashion designer like Doni Nahmias to help spread the artist’s work via a wearable album. We are thrilled to have Boi-1da back on board for the second time and can’t wait for you to hear the new tracks from the talent we’re supporting.”

By harnessing the iconic Latin Caribbean heritage of BACARDĺ, the ear for musical talent of Boi-1da, and elevated fashion eye of NAHMIAS, the fourth iteration of Music Liberates Music has the power to revolutionize how people discover and stream new music, and become fans , one garment at a time. To snag merchandise from the BACARDĺ x BOI-1DA x NAHMIAS Wearable Album Collection before it’s gone, head to NAHMIAS.com/MLM to pre-order.

To purchase BACARDÍ rum and cocktail kits, head to www.DrinkBACARDI.comand for more information on BACARDÍ rum, visit BACARDI.com.

About BACARDÍ® Rum – The World’s Most Awarded Rum

In 1862, in the city of Santiago of Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 1000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.BACARDÍ.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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©2022. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS.

About NAHMIAS + Doni Nahmias

Raised in the small Californian coastal town of Summerlandlocated just outside of Saint Barbara, Doni Nahmias is a self-taught designer that founded NAHMIAS in 2018. Following the eponymous label’s debut of 12-piece DIY collection, NAHMIAS has forged a signature aesthetic: a high-grade yet informal mix of skate, basketball, surf, and hip -hop codes melded into an ascendant ready-to-wear label to now be a comprehensive RTW menswear brand with a global appeal. Headquartered out of Los Angeles CaliforniaNAHMIAS is stocked at global luxury retailers like Maxfield, The Webster, Saks Fifth Avenue, Browns, and Harrods amongst others.

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