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banknotes from 24 to 950 euros, calendar of events, slogan… The contours of Paris 2024 are becoming clearer

One of the 11 visuals accompanying the Paris 2024 slogan Paris 2024

Two years before the Olympic Games in the French capital, the Organizing Committee revealed a lot of practical information on Monday.

Tuesday, July 26 will mark the D-2 years before the start of the Olympic Games in Paris. “A symbolic momentin the eyes of Michaël Aloïsio, the Organizing Committee’s Chief of Staff. “This is an opportunity to take stock of the progress of the project, which continues to be strongly supported by the French since, according to a latest survey we conducted, 80% of them are favorable to the organization of these Games.“But also, and especially in the eyes of the general public, the opportunity to learn more about the different calendars, whether sporting events or ticketing. Without forgetting the slogan of these 2024 Olympics which was unveiled to celebrate this countdown.

“Let’s open the Games wide”

Paris 2024 Brand Director Julie Mathikine unveiled the tagline – “Let’s open the Games wide“, while explaining the ins and outs: “A slogan serves to share with the general public a dynamic, an ambition… It is also a way of summarizing our project around its main strengths. This is work that was done internally. Basically, we reflected on what seemed to us to be the main markers of Paris 2024 and what they were leading us towards. Whether it’s the marathon for all, the Paris 2024 club which brings together around 500,000 French people, the choice of Tahiti or the opening ceremony outside the stadium, everything serves to open the Games to the general public, to the territories. Hence this ultimately simple slogan: “Let’s open the Games wide”. We want to organize Games for the benefit of the greatest number and this is what this slogan translates. And the term great implies our desire to be extraordinary, to invent new things, to innovate, to create…»

This slogan will revolve around eleven themes, illustrated with eleven posters, around the issues of parity, disability, new disciplines such as breakdance, territories, sport at school… “We try to open the Games in all their forms and in many different directionssummarizes Michaël Aloïsio. This is what we have been doing naturally since the start of the project and that is why it came out of the work of the internal teams at Paris 2024.»

SEE ALSO – “Let’s open the Games wide”: discover the first images of the 2024 Olympics

The schedule of events revealed

From July 24, two days before the opening ceremony on the banks of the Seine, the Olympic Games will begin with the first matches in men’s football and rugby 7. For swimming lovers, the finals of the men’s 100m and women will take place on July 31, while the finals of the handball tournaments, in which France is the double defending champion, will be played at the Stade Pierre-Mauroy in Lille on August 10 at 3 p.m. for the girls, and the next day at 1:30 p.m. for the women. men. From July 27, the first medals will fall in judo, road cycling (men’s and women’s time trials), fencing, skateboarding, shooting… And on August 11, to highlight women’s sport, the ladies’ marathon will conclude the festivities, reversing the traditional order. So many events that fans can already mark in their calendar and thus prepare their battle plan to win one or more tickets.

Notes from 24 to 950 euros

Even by offering more than 13 million tickets for sale – 10 million for the Olympic Games and 3 million for the Paralympics – there will be many candidates and also many disappointed. “Ticketing weighs for a third of our income in the general balance of the Gamesanalyzes Michaël Aloïsio. This is a key element because to balance our budget, we need to generate around 1.1 billion euros in ticketing revenue. But we don’t want this issue to come at the expense of accessibility. We looked for a model that preserves this. Hence this million tickets at 24 euros in absolutely all disciplines. 50% of the tickets will be priced at or below 100 euros, and just over 90% will be priced at less than 200 euros.»

As for the most expensive, for very popular events such as the final of the 100m in athletics or that of the men’s basketball tournament, the maximum price has been set at 950 euros. On December 1, the entire price list will be unveiled and registrations for the draw open. In February 2023, the draws for those wishing to acquire packs of three events (from 72 euros) will begin, then relayed in May by those for the sale of individual tickets (which includes the opening ceremony). Tickets for the Paralympics will go on sale in the fall of 2023.

The concept of the packs is a novelty“recalls Capucine Bernet, director of the ticket office. “These will be tailor-made packs, based on a very large choice of sessions. All sports will be available, and all venues. Some can very well take a Marseille pack with two sailing sessions and a football match. Or the person lives in the Yvelines and offers a home package between golf, horse riding and mountain biking.Two examples among many others. With as a bonus this advice from Michaël Aloïsio: “To increase your chances of being drawn, the best thing is to be part of Club Paris 2024. Already because it will serve as a very exhaustive information platform, which will allow you not to miss anything and maximize your chances. And then there will be an internal draw for Club members only, which will increase their luck. Registration is free as a reminder.»


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