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Content Coordinator – Pedestrian Jobs

Do you love all things social media? Are you up with the latest trends, can you create an epic Reel and write captivating captions? Exciting opportunity in a new role to work in a creative and energetic team and tell the stories of our farmers.

About the role

The VFF is on the hunt for a motivated Social Media Coordinator/Content Creator to join our Marketing and Engagement team to develop and implement communication plans. Through this highly dynamic role you will not only be responsible for the management of our social media accounts, you will also collaborate with our marketing team to create content that features our farmers, various commodities, partner brands and membership offering. It will be your role to maintain a consistent brand voice for the VFF that communicates our Vision and connection to communities.

You will help implement marketing campaigns and create photo, video, and digital marketing materials. You will be detail-oriented and have a solid understanding of marketing and content techniques. You will have a keen interest in identifying growth opportunities and providing consistent brand voice across all marketing activities to specific audiences.

Do you have a can-do attitude, great interpersonal skills, and a proactive approach in bringing new ideas to the table? Do you have a passion for all things content, from graphic design to engaging copy for online communications? If this sounds like you and you would like to join a dedicated and passionate team in this exciting new role, we would love to hear from you!

In undertaking the role of Content Coordinator, key duties, and responsibilities include:

  • Produce engaging content including copy for social media channels including Instagram, Facebook, Twitter, and LinkedIn (Tik Tok may come once the others are flying)
  • Develop, implement, and manage organic social media strategies and coordinate social media accounts and tailor content provided by VFF colleagues, as well as develop engaging content for e-newsletters and the website
  • Maintain unified brand voice across different channels
  • Interact with users and respond to social media messages, inquiries, and comments
  • Influencer management (for key campaigns or digital advertising objectives)
  • Populate content calendars and provide reports on activity
  • Monitor social data and analytics
  • Create compelling captions
  • Keep up to date with social media trends
  • Deliver regular newsletters together with our Media and Communications Advisor, and work towards segmenting our audience to deliver specific content to our database
  • Photography and videography of events and activities
  • Manage multimedia content database in Zoho
  • Other duties as directed by the General Manager Marketing

This role is required to work from the VFF’s Melbourne office three days each week.

Skills and experience needed:

  • Two-three years of experience in a similar agency or in-house role
  • High proficiency in Adobe Creative Suite with skills in Photoshop, InDesign, and Illustrator
  • Be a social media user and love keeping up with trends
  • The ability to write engaging copy
  • Strong attention to detail and can manage time effectively
  • creative thinking
  • Excellent communication, and someone who works collaboratively
  • Comfortable with CMS usage like Zoho; WordPress highly regarded
  • Experience in managing organic social media platforms and experience in paid social media maximizing small budgets
  • Experience in data analysis and reporting
  • Photo and video editing skills (desirable but not essential) plus experience flying drones a bonus!
  • Tertiary qualifications in marketing, communications, screen production, visual media, or related field
  • Knowledge of graphic fundamentals (eg, layouts, typography, distribution)

As this role entails liaising with executives, politicians, VFF members, office bearers and staff, and the handling of confidential and sensitive information, an ability to maintain confidentiality and trust within the VFF Federation is essential.

A current Australian Driver License is essential. A police check and working with children check are required.

Further details

Remuneration commensurate with experience. To perform this job successfully, an individual must be able to perform each of the key duties and responsibilities in the position description satisfactorily. If this sounds like you, please provide a cover letter with your application that demonstrates how you meet the selection criteria and examples of your marketing and content creation skills to be considered for this role by 7 August 2022.

The key selection criteria can be found in the position description here – https://www.vff.org.au/career/content-coordinator/

please note Only shortlisted candidates will be contacted. Direct applicants only – no agency referrals at this time thank you.

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