“Goodbye Princess” Marketing campaign launch success paves manner Tia Lee to turn into world icon
HongKong, China – International C-pop sensation Tia Lee’s 李毓芬 (Lee Yu Fen) newly launched single – “Goodbye Princess” – has been going viral across the globe. The star who is thought for her de ella iconic style fashion, charitable initiatives and naturally her de ella, music, is believed to turn into a real world icon! The “Goodbye Princess” music video has achieved exceptional success in setting a brand new report for C-pop music, with 48 million views on YouTube inside 10 days. “Goodbye Princess” is the primary ever C-pop hit produced by Grammy award successful producer, Swizz Beatz who has additionally produced a number of hits for Justin Bieber, Jay-Z, Beyonce, Madonna and Britney Spears. Following this large achievement, TikTokers all all over the world have been fast to hitch the rally by leaping on the #EmpowerHerDance pattern shortly after the worldwide launch of the #EmpowerHer initiative by Tia.
The “Goodbye Princess” marketing campaign has continued to construct momentum from the passion generated in the course of the pre-release marketing campaign. Humbled by how followers have related with the mini-series and hit track, Tia introduced the launch of the #EmpowerHer marketing campaign final week. Within the spirit of girls supporting girls, and hoping to ship her message from her even additional, Tia, might be donating to female-centric charities all over the world to mirror the large help she is receiving. Her objective is to encourage girls to place confidence in themselves, be brave, and stroll previous the obstacles that maintain them again, she believes that by way of embracing true self, girls will discover energy.
As of at this time, Tia has joined forces with 4 good charities, on a shared mission to empower girls. Girls in Music (USA), Beats by Girlz (Europe, Africa, Americas), Teen’s Key (Hong Kong) and Daughters of Tomorrow (Singapore) are the preliminary companions, and extra could also be introduced. Tia believes in supporting and elevating consciousness of the work they’re doing to empower girls and women all over the world. Followers will help this trigger by watching the “Goodbye Princess” music video on YouTube. Every view raises funds for Tia’s #EmpowerHer associate charities.
Rise of the International #EmpowerHerDance TikTok Dance Problem with the most well-liked TikTokers in Australia, New Zealand, Center East and the UK main the cost
Dancers from completely different international locations have risen to the problem of protecting the signature choreography to “Goodbye Princess” on video platform TikTok, that includes energetic but rhythmic full physique actions and a signature ‘goodbye’ hand gesture. The upbeat, unabashedly female choreography embodies a revitalization of Tia’s thoughts and physique after overcoming previous challenges within the style and leisure trade, setting her free to specific her personal energy. Among the many earliest dancers and personalities to have joined the dance problem embrace globally famend Australian-Filipino dancer and choreographer, Hannah Balanay, Australia’s hottest creator on TikTok final yr. She is finest identified for her dance from her to Dua Lipa’s track “Do not Begin Now”, which went viral on the platform.
Including on the viral, the most well-liked TikTokers and KOLs from completely different areas have joined the marketing campaign to have a good time the #EmpowerHer, for example, Judah Metu-Teaukura from New Zealand, J Lou from Hong Kong, Leen Mohammed the Center East and Evie Meg from UK. J Lou’s #EmpowerHerDance Problem IG Reel video acquired greater than 230,000 views inside 24 hours of launch, whereas Leen’s TikTok #EmpowerHerDance Problem video acquired greater than 270,000 views inside 24 hours of launch.
“Goodbye Princess” Nonetheless and Movement Videography BTS
The launch of the track was preluded by the pre-release marketing campaign for “Goodbye Princess”. It set the scene with a vibrant 6-part animation collection, detailing Tia’s journey of hers with a hauntingly whimsical narrative, taking the viewers by way of her time within the music and leisure industries. It was the primary of its form to carry collectively animation, music and style videography – accumulating a report breaking 100 million views in lower than a month which could be seen right here. The pre-release marketing campaign quick grew to become probably the most profitable engagement marketing campaign of all time by a C-pop artist. We additionally acquired a sneak peek behind the scenes of the primary movement picture episode, the place we see how Tia and her group de ella introduced the beautiful style to life.
Keep tuned for Tia’s subsequent steps by following her official social media platforms on Instagram, YouTube and Fb for extra info.
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