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Malavika’s Mumbaistan: The Success of Naatu Naatu | mumbainews

To see RRR and its fast-paced and exuberant ‘Naatu Naatu’ obtain such recognition and acclaim is exhilarating.

For too lengthy, even earlier than Crouching Tiger, Hidden Dragon and Parasite showcased how Asian movies might seize Western cinema’s greatest (and glitziest platform), there have been questions raised concerning the Indian movie business’s lack of presence within the worldwide mainstream well-liked movie enviornment and its abysmal Oscar observe document.

Sure, there have been triumphs in-between, similar to Bhanu Athaiya for Gandhi and the trio of Pookutty, Rahman and Gulzar for Slumdog Millionaire (each of which may very well be argued weren’t Indian movies) however these have been considered too little and too late, given our measurement and output.

In fact, this bemoaning relies on the truth that we’re one of many world’s largest producers of movies and it’s one among our most evident tender powers so far as we’re involved. Actually, this basic bafflement is compounded when musical successes like Gangnam Model and the Ok-Pop phenomenon have captured well-liked worldwide charts and creativeness. In a land with a musical tradition as wealthy and various as ours- and with our prodigious expertise, go away apart our films- why have not we produced mega hits which have had the world singing to our tune?

On this regard, RRR and Naatu Naatu’s success on the Golden Globes has introduced a lot hope. Not solely has the movie and track gained within the recognition stakes nevertheless it appears to have impressed critics too.

However might or not it’s stated that we’re beating our drums too exuberantly and getting carried away by the joie de vivre of the track itself?

Will Naatu Naatu’s magnificent win herald the much-awaited entry of India into the worldwide mainstream box-office enviornment in any substantial manner? A lot depends upon the movie’s efficiency and that of the opposite Indian entries on the quickly to be held Oscar awards to point if Naatu Naatu’s success isn’t just a flash within the pan-but signifies a rising pattern.


What’s much more heart-warming about Naatu Naatu’s Golden Globes’ success is that it emerges from Southern India, which has for too lengthy performed second fiddle and underdog in the case of the nation’s worldwide movie presence.

For too lengthy, now we have seen the Mumbai movie business (AKA Bollywood) dominate in these stakes – an incredible disgrace when you think about the profusion of expertise in regional cinema.

This isn’t to say that Bollywood has not had its jewels: proper from the time of Madhumati and Mom India to Lagaan and Taare Zameen Par (all of which have been India’s entries for Greatest Worldwide Characteristic Movie on the Academy Awards) Mumbai’s mainstream business has produced sparklers up to now.

A living proof is Aamir Khan who had three of his movies make it as India’s official Oscar entries (the above-mentioned two together with Rang De Basanti) however who got here up with one of many yr’s greatest croppers with Lal Singh Chaddha, a disappointing remake of Forrest Gump.

In current occasions the Mumbai movie business seems to have been mired in a miasma of mediocrity, hijacked by hype and hoopla and seems to have misplaced its reference to audiences.

Within the mild of all this, Southern India’s resounding successes with collection and movies like Bahubali, KGF Pushpa and RRR couldn’t come at a extra welcome second for a lot of similar to this author, who has lengthy advocated that the South has a lot to supply India; not solely in its movies and music and stars. However in its tradition, spirituality, worth methods, way of life, mental acumen and political thought.

As a result of for some purpose, Southern choices have embodied a extra profound and deeper reference to India and its individuals, its land and its ethos.

Nothing means this as a lot because the viral portrait of the RRR workforce taken after profitable the Golden Globe for Naatu Naatu.

At a time when Indian stars have pranced and paraded in a collection of weird ball robes and imitative ensembles on worldwide pink carpets, the quiet dignity of workforce RRR of their conventional and easy Bandhgala and Kanjeevaram sarees has demonstrated the energy of simplicity and authenticity.

It has proven up the hype and hoopla of Bollywood for what it’s and confirmed as soon as once more how the serene and substantial, the swish and the genuine nonetheless rely for one thing within the face of razzmatazz and ballyhoo.


One other occasion of the appreciation of simplicity and authenticity is the success of Chhello The Final Movie Present, India’s official entry for Greatest International Movie on the upcoming Oscars.

The lyrical, slow-moving and immersive paean to the guts and soul of movie-making directed by Pan Nalin is a far cry from the multi large starrer and options an ensemble of unknown faces and contemporary expertise, a far cry from the run of mill , field workplace juggernauts of current occasions; what’s extra, it has obtained acclaim in India and overseas, with critics calling it a ‘gem that’s each rooted and common’ and ‘visually intoxicating’ and ‘thematically wealthy’.

Up to now, with the heady intoxication of Naatu Naatu’s unprecedented win, Chello and its quiet allure have been placed on the again burner with RRR dominating the headlines and information cycles. However, if it does fulfill its promise and luggage one other win for India, this time on the Oscars, not solely will it show that the true, the substantial, the genuine and the deeply-rooted are what win the day, however {that a} multiverse of wealthy and diverse Indian expertise is lastly getting its due.

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