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Masdar Calls upon World Leaders to Pledge Help for Ladies Tackling Local weather Change

  • Masdar launches international #IAmWiSER marketing campaign calling on policymakers, trade leaders and most people to pledge assist for girls as brokers of sustainable change
  • Marketing campaign has backing of influential ladies main the clear vitality transition at highest ranges of UAE authorities, multinational companies, and the United Nations

ABU DHABIUAE, Oct 31, 2022 /PRNewswire/ — Masdar’s Ladies in Sustainability, Surroundings and Renewable Vitality (WiSER) platform at present launched a worldwide marketing campaign, I Am WiSERto lift assist for girls on the forefront of efforts to deal with local weather change and encourage world leaders to press ahead with initiatives to construct a extra inclusive and sustainable future.

The marketing campaign urges policymakers, heads of trade, and people to take the #IAmWiSER pledge to champion ladies as brokers of sustainable change, in keeping with the United Nations’ Sustainable Growth Objectives (UN SDGs) 5 and seven, which intention to “obtain gender equality and empower all ladies and women,” and “guarantee entry to inexpensive, dependable, sustainable and trendy vitality for all,” respectively.

Mohammed Jameel Al-RamahiCEO of Masdar, one of many world’s main renewable vitality corporations, mentioned, “Masdar has lengthy acknowledged the pivotal function ladies should play in constructing a sustainable future. By #IAmWiSER, we’re proud to ask our companions all over the world to affix us in guaranteeing ladies have an equal voice in our collective clear vitality transition.”

physician Lamya Fawaz, Masdar Government Director of Model and Strategic Initiatives, and WiSER Program Director, mentioned: “WiSER acknowledges, conjures up and empowers ladies to grow to be leaders and alter brokers in driving sustainable improvement for all. The “#IAmWiSER marketing campaign will allow us to achieve a broader viewers and supply a transparent name for motion for girls and those that assist them all over the world. We look ahead to translating these pledges from policymakers, thought leaders, enterprise specialists and engaged people all over the world into concrete progress.”

Globally, ladies and women expertise the best impacts of local weather change, which amplifies present gender inequalities and poses distinctive threats to their livelihoods, well being, and security, in line with UN Ladies.

The #IAmWiSER marketing campaign has been endorsed by 5 notable ladies who’re at present advancing the sustainability agenda on the worldwide stage, together with HE Mariam Almheiri, UAE Minister of Local weather Change and Surroundings; HE Ambassador Lana NusseibehEverlasting UAE Consultant to the UN; Damilola OgunbiyiCEO of Sustainable Vitality for All (SEforALL), UN Particular Consultant of the Secretary-Normal for SEforALL, and Co-Chair of UN-Vitality; Peggy Choy, Founder and CEO of world knowledge-sharing platform, Lynk; and Alexandra PaltGovernment Vice-President Chief Company Duty Officer of L’Oréal and Government Vice-President of the Fondation L’Oréal.

Commenting on the marketing campaign, Palt mentioned: “#IAmWiSER is about celebrating the achievements of girls who’ve labored tirelessly to construct a extra sustainable future for his or her communities and our planet. It is usually, simply as importantly, about inspiring and empowering future generations to comply with of their footsteps. As a result of ladies are a particularly highly effective engine of change and key to social and ecological progress.”

individuals are invited to go to Masdar’s web site to take the #IAmWiser pledge: “I’m dedicated to championing ladies as brokers of sustainable change.” Signatories will then be prompted to publicize their dedication and encourage others to take the pledge through an auto-generated hyperlink for sharing on social media.

On the 27th session of the Convention of the Events to the United Nations Framework Conference on Local weather Change (UNFCC COP27) in Egypt this November, WiSER will host delegates at its sales space within the UAE Pavilion and invite them to take the #IAmWiser pledge.

As host of COP 28 subsequent yr, the UAE has set formidable targets to achieve net-zero carbon emissions by 2050, making it the primary Center Japanese nation to take action.

About Masdar

Abu Dhabi’s renewable vitality firm Masdar is advancing the commercialization and deployment of renewable vitality, sustainable city improvement and clear applied sciences to deal with international sustainability challenges. Wholly owned by Mubadala Funding Firm, the strategic funding firm of the Authorities of Abu Dhabi, our mandate is to assist keep the UAE’s management within the international vitality sector, whereas supporting the diversification of each its financial system and vitality sources for the advantage of future generations. Immediately, Masdar is lively in round 40 nations, together with the UAE, Jordan, saudi arabia, Mauritania, Egypt, Moroccothe UK, the US, AustraliaSerbian, India, Indonesia, Uzbekistanand lots of extra.

About WiSER

Masdar’s WiSER platform was launched in 2015, on the sidelines of the 70th UN Normal Meeting, with the aim of inspiring ladies to play an lively function in addressing international sustainability challenges.

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