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The Contemporary Dolls by World of EPI Releases New Assortment with LL COOL J’s World Hip-Hop Platform Rock The Bells

Assortment options dolls, coloring and exercise books that commemorate Hip-Hop historical past and tradition

Assortment now obtainable in-store and on-line at choose Walmart areas

CHULA VISTA, Calif., Nov 22, 2022 /PRNewswire/ — The Contemporary Dolls by World of EPIa number one producer of multicultural dolls and toys, and Rock The Bellsthe worldwide way of life platform elevating Hip-Hop tradition from its roots to the trendy day, based by leisure icon LL COOL J, right now introduced the discharge of a Hip-Hop themed assortment obtainable in-store and on-line at choose Walmart areas.

The primary wave of merchandise, launched in honor of the 50th Anniversary of Hip-Hop, contains: new ebony and Anthony dolls carrying iconic Hip-Hop impressed fashions and thematic grownup coloring books that includes modern, fashionable fashion from acclaimed artist, J. Pierce. As a part of the licensing settlement, World of EPI will launch ongoing waves of extra merchandise in partnership with Rock The Bells, together with trend dolls, role-play merchandise, coloring books and extra – all impressed by iconic Hip-Hop tradition.

Because the Seventies, Hip-Hop tradition has developed to change into a world phenomenon impacting the lives of generations younger and outdated. Hip-Hop has formed music, trend, tech, artwork, leisure, language, politics and rather more. Hip-Hop is leveraged by so many to deliver consciousness to cultural points and the life experiences of individuals all around the world.

As stewards of Hip-Hop tradition, and the preeminent voice for timeless Hip-Hop, Rock The Bells, has helped enhance consciousness of content material, commerce, and experiences that honor each the tradition and core components of Hip-Hop. As a bridge between old skool and new faculty, this new doll assortment will serve to spark curiosity and encourage studying round Hip-Hop heritage among the many subsequent and youngest generations.

Dr. Lisa WilliamsCEO & Founder, The World of EPI, mentioned: “At World of EPI, we’re dedicated to creating collections which are actually genuine, participating and consultant for all multicultural kids. We’re excited to collaborate with Rock The Bells to focus on Hip-Hop tradition, which continues to affect and encourage. By means of This new assortment, we are going to assist reinforce the love of Hip-Hop amongst so many in addition to introduce it to model new audiences world wide.”

Wealthy MorrisVP Commerce, Rock The Bells, mentioned: “The thrilling licensing deal between Rock The Bells and The World of EPI to create this unique assortment of Hip-Hop impressed dolls is an exceptional instance of two Black-owned companies collaborating to provide optimistic examples of merchandise and pictures that may profit communities of all ages.”

Inclusivity and illustration within the toy isolate are vital elements to serving to kids set up a wholesome view of themselves and others. The Contemporary Dolls Collections are designed to encourage self-love, appreciation and confidence. Every face sculpt is a custom-made, genuine murals. Every pores and skin tone is {custom} blended to include a myriad of lush undertones and every hair texture is chosen to mirror the multitude of kinds seen day-after-day. Every step is taken to make sure kids see their magnificence and brilliance mirrored again to them in play. The brand new assortment in partnership with Rock The Bells gives an genuine snapshot of Hip-Hop that allows kids and followers alike to proceed to have a good time the tradition.

To be taught extra in regards to the unique assortment, go to and

Be part of the dialog on Instagram @thefreshdolls.

About Rock The Bells:

Rock The Bells is a world platform elevating Hip-Hop tradition from its roots to modern-day. Based in 2018 by LL COOL J, Rock The Bells focuses on content material, experiences, and commerce that honor the timeless components of Hip-Hop (MC’s, DJ’s, breakdancers, graffiti artists, and so on.) that drive mainstream tradition right now. Go to us at www.rockthebells.comstream LL COOL J’s Rock The Bells Radio on SiriusXM Channel 43 and comply with us @RockTheBells – preserve it locked.

About World of EPI:

World of EPI (Leisure, Publishing and Inspiration) is a rising Black Girls-Owned multi-million greenback powerhouse and main multicultural toy manufacturing and design agency. In 2003, Dr. Lisa Williams Based the corporate to create dolls so kids of all ethnicities can develop up seeing their magnificence from the beginning. As an example, the Positively Excellent Dolls model offers particular consideration to all of the doll options and pores and skin tones; The Contemporary Dolls deliberately characteristic fuller hips and thighs, and a extra reasonable waistline. A number of doll traces and collections signify African American, LatinX, Asian, Caucasian, and different ethnicities. Right now, the World of EPI dolls could be present in shops throughout the globe, together with large retailers like Amazon, Walmart, Goal, Macy’s, and Walgreens.

SOURCE World of EPI Firm


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