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What occurred to the lineup at radio’s SoCal Sound 88.5 – Day by day Information

Apparently, SoCal Sound 88.5 Common Supervisor Patrick Osburn has obtained an electronic mail or two – or many extra – because of the choice to drop lots of the station’s weekend packages, transfer others to new time slots, and increase the common format to extra hours every week .

All of it occurred the weekend of October 22-23, when a plan that Osburn says has been within the making for the previous 12 months got here to go. Sunday marked the tip of weekend full-day blocks of specialty exhibits operating the gamut from the Beatles to Peace and Love.

Within the case of the Beatles, whose “Revolver” album was simply re-released in a brand new version, Osburn stated it was not the choice of station administration to let Saturday Morning with the Beatles host Les Perry go. “That was his choice for him,” stated Osburn. “We provided him Sunday mornings from 8 to 10 am, and he selected to not keep.” That Sunday time slot then went to Lisa Finnie’s The Dylan Hours as a substitute.

In actual fact, many of the exhibits weren’t outright canceled, based on Osburn. “Most each present was provided a special time slot – granted, some midnight to 2 am,” he stated.

Osburn stated some hosts took the transfer in stride. “Longtime LA Occasions music columnist and biographer Robert Hilburn embraced his alternative to maneuver to late night time; he commented that late-night radio is when FM was cool, and he instantly dug into his library and located 25-ish songs with the phrase ‘midnight’ within the title or lyrics. He is a sensible man, decided to take advantage of it and have some enjoyable… which is what it is alleged to be!”

I requested Osburn why the change. “Consistency,” I’ve defined. We had been principally three stations: One which performed our common AAA (Grownup Album Different) format weekdays, one other completely different station on Saturdays, and nonetheless a 3rd on Sundays. We felt that to raised compete we would have liked extra consistency, extra self-discipline. We’ll nonetheless run the classics and specialty stuff, however not throughout our ‘prime’ hours of Monday by way of Friday 6 am to 7 pm or Saturday and Sunday 9 am to five pm”

The evolution will not be restricted to weekends. An in depth evaluation of the common format reveals that the station is opening its playlist to newer artists, not simply those who had been widespread previously and occur to have launched new albums.

On the danger of getting the identical emails Osborne has obtained — to which he says he personally replies, by the best way — I’m going to agree with the choice.

Principally, gold — oldies, traditional rock, or regardless of the present time period getting used — is in all places. What cannot you discover wherever? Newmusic. I’m 59. I’m bored with listening to the identical music I heard in highschool. I do not wish to know each tune I hear. I do like radio air checks from the ’70s because of the pleasure of the stations and codecs, however that’s typically the one time I take heed to oldies.

Right here is my logic:

  • KROQ (106.7 FM) pretends to play new music however is 2/3 gold
  • Alt (98.7 FM) can also be 2/3 gold with completely different songs chosen
  • Jack (93.1 FM) is nearly all gold
  • KRTH (101.1 FM) is all gold
  • KLOS (95.5 FM) is all gold
  • The previous weekend exhibits on SoCal Sound, simply canceled, tended to be gold, or maybe extra precisely “gold-ish.”

My son occurs to be in a progressive steel band. Going to his concert events by him and understanding his philosophy of musical evolution, I rediscovered new music. I had been listening to new nation (Go Nation 105, after the demise of KZLA (93.9 FM) and SiriusXM’s new nation channel) together with Alt 98.7 and some others already, however just lately found a ton of latest pop and different that I actually get pleasure from. So I like the thought of ​​giving new artists and new music extra publicity.

As I’ve stated for years: There’s plenty of good music being produced lately. It is simply onerous to search out.

Osburn agrees. “I’m over 60, and other people round my age and older are very a lot into each ‘music discovery’ (new releases) in addition to the classics.” I would personally say that applies to each age group, however I digress.

Osburn continued, “We are attempting to draw our audience by straddling the high quality line of maximizing the primetime hours we play our core format whereas honoring the artists and DJs that the station has featured for many years.”

Osburn says that 88.5 has over 1400 songs on their playlist, versus regular industrial stations that run about 400 … or much less.

“We work onerous to curate well-thought-out programming that matches collectively. In an ideal world, we’d please everybody, he instructed me, “however you understand that is not attainable. Programming is an imperfect, messy science.

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