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What you need to know about renting camera gear

Renting a camera is a great way to save money in the long run. Whether you’re an enthusiast or a professional, there’s no denying that photographic kit is expensive. And there are some excellent cheap cameras (opens in new tab) out there, but for high-end models it can often take many paid shoots to reap back the initial spend, and any purchase you make needs to be carefully considered.

You can also save money by using creative solutions on a shoot – for example, choosing to use a kit zoom lens over a premium prime – but when you’re producing high-end content for clients, you really do need the best tools for the job.

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