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Why has the photo-sharing app BeReal suddenly got so popular?

BeReal, the French photo sharing platform that’s been labeled by some as the “Anti-Instagram” app, has recently hit the number one spot in the social networking section of the App Store.

BeReal was launched at the beginning of 2020, as a simple, stripped-back approach to photo sharing and life sharing. The concept of the app is simple: every day at a different time it will prompt you all to take a photo simultaneously – and you’ve got two minutes to do so.

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